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26.8. Example Filter: Exporting Email Addresses
One of the most common uses for filters is to export a list of email addresses for a targeted communication. From Arctic, you can download an Excel document or a CSV file that can easily be imported into most mailing list management tools. (Note that we also support integration with some email providers to automatically update your subscriber list based on mailing list preferences.)
The steps below describe how to use the "Filter" tool in Arctic to narrow down a list of people and export their contact details from Arctic:
1. Since we want to extract information about customers, we will use the "People" section. Head to the "Browse People" page.
2. At the top of the "Browse" page, click the "Filter" button to bring up the filter editor.
3. We recommend starting with a condition to ensure that you are only going to send your targeted email to those guests who have opted to receive marketing emails.
The above filter will ensure that Arctic just returns email addresses for guests who have an email address and who have agreed to receive email marketing. But you can use additional filters to further narrow down the results for a more targeted mailing. For example:
Example 1: Targeting recent guests
You can add a filter to only return those people who have been a guest on a reservation during a specific date range, helping target your emailing to recent customers.
Example 2: Targeting group leaders
Filters can also be added to only return those individuals who have brought large groups, if you want to advertise a group promotion.
4. Now that you have configured the filter to only return those guests you want, the next step is to customize the "View" to tell Arctic that you need just the name and email address for the selected guests. Configure the view as follows:
5. You can optionally check the box at the bottom to save the filter for easy access in the future, then hit "Submit" to run your filter.
6. A list of customers and their email addresses should appear below. Glance through the list to make sure it look right. To actually export it, use the "Export" button at the top of the page. If you want to use the list directly, select Excel. Or if you are going to import the list directly into a service like Constant Contact, select "CSV".
Done! You should now have a file with customer email addresses that you can easily use to do a targeted communication.