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30.18. URL Based Funnels & Conversion Tracking

To setup URL based funnels within Google Analytics or other analytics software, you can use the information below. URL based funnels require using regular expression, and the examples below are formatted for Google Analytics Universal. Both IFRAME and subdomain guest-facing site urls are detailed below. The IFRAME relevant URLs are highlighted in yellow while the subdomain relevant URLs are highlighted in orange.

The information below shows the general flow through the booking process. The exact order and the specific pages involved in each booking process may vary, but they usually include the following pages and in the following order:

  1. The guest will arrive on a landing page, showing information about available trips. All IFRAME trip landing pages have a URL that begins with: /arctic/reserve or /arctic/rent. If you are using the subdomain implementation the trip landing pages have a URL that begins with /reserve or /rent.
  2. The guest will select a date, provide their group size and add the item to their cart. Depending on the registration information required for the trip, they may be sent through an interstitial page to collect additional information. The IFRAME URL will have the form: /arctic/reserve/A123/interstitial or /arctic/rent/A123/interstitial and the subdomain URL will have the form: /reserve/A123/interstitial or /rent/A123/interstitial. In both URL forms the number 123 will be a randomly generated number based on the reservation.
  3. The guest will be sent to begin the checkout process. The checkout page, if using an IFRAME, has a URL of: /arctic/cart/checkout. If you are using a subdomain, the checkout page has a URL of: /cart/checkout.
  4. Once checkout is complete, the guest will be sent to a confirmation page. The IFRAME URL will have the form: /arctic/cart/checkout/123/done or /arctic/cart/checkout/123/done/ABC123. The subdomain URL will have the form /cart/checkout/123/done or /cart/checkout/123/done/ABC123. In both URL forms the number 123 and the sequence ABC123 will be randomly generated based on the cart and the payment method. You can likely match these for an IFRAME implementation with a regular expression of the form /arctic/cart/checkout/\d+/done. Or for subdomain implementation with a regular expression of the form /cart/checkout/\d+/done.


Note: With the implementation of G4, Google no longer supports regular expressions for matching URLs for URL based conversions. You will need to contact Google to find out the best way to implement URL based conversion tracking if you wish to use the "checkout complete" or the "interstitial" pages for your URL based conversion tracking goals as these pages have dynamic id's that are added to track individual reservations/rentals through the booking process.



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